We helped Shibui, a leading player in the fashion and lifestyle industry, increase their social media engagement within two months through targeted content strategies and creative campaigns.
Overview
Shibui is a sustainable clothing label inspired by the Japanese philosophy of simple and aesthetic beauty. We create minimal, contemporary, and versatile designs using natural and sustainable materials. Committed to environmental responsibility, all our garments are handcrafted, organic, and functional, ensuring they do not harm the environment or its people.
The Challenge
Their engagement levels were low, and their content struggled to resonate with their target audience. The brand's messaging lacked consistency, and there was limited interaction with followers. Additionally, their posts did not effectively highlight their unique value proposition of sustainable and handcrafted apparel. This resulted in slow follower growth and minimal impact on brand awareness and sales.
