We fueled a marketing revolution for Kanine, a premier global platform for high-end pet products, by expertly crafting their paid ads and ad creatives to drive growth and solidify their luxury pet lifestyle brand position.
Overview
Kanine is an exclusive international platform offering premium and exciting products for pets, including apparel, accessories, and home products. Aiming to be a leading online and offline destination for pet lifestyle products, Kanine curates its offerings with love and intention for every facet of life. As the exclusive licensee of several leading international brands and fun character brands, Kanine has partnered with prominent names like BOSS, Tommy Hilfiger, and more.
The Challenge
When Kanine launched in India through their Kanine Pets World platform, they faced the challenge of adapting their global brand to the unique Indian market. Despite their international success, Kanine needed to refine their marketing strategy to effectively connect with the Indian audience, understand their preferences, and map targets to enhance the pet fashion landscape in the country. The challenges were multifaceted: Cultural Nuances: Understanding the Indian consumer's mindset, preferences, and shopping habits to tailor the brand's messaging and offerings. Market Competition: Differentiating Kanine from established local players and international brands in the Indian pet care market. Digital Presence: Building a strong online presence to reach a large and diverse audience across India. Brand Awareness: Establishing Kanine as a premium pet fashion brand in India, while maintaining its global reputation.
