We helped Infinity Box significantly boost engagement on their social media platforms by implementing data-driven content strategies and interactive campaigns.
Overview
InfinityBox is transforming the food packaging landscape as India's largest provider of reusable service ware. They offer eco-friendly solutions tailored to businesses, accommodating various materials like melamine, PP, and Bone china based on client preferences. InfinityBox estimates daily plate consumption, provides advance delivery, collects used items with food waste, and manages end-to-end washing and delivery processes. This approach simplifies service ware management for clients, allowing them to focus on core operations while reducing costs and environmental footprint.
The Challenge
InfinityBox initially faced significant hurdles in navigating the competitive landscape of the food packaging industry. They encountered low awareness and engagement on social media platforms, struggled with effectively communicating the benefits of reusable service ware and sustainability practices to a diverse audience, and operated amidst established players with varying customer perceptions of sustainability.
