Brewing Brand Essence through Strategic Design
Services
Branding and Packaging design
Industries
FMCG
Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.
From the bean's journey to the cup, our design tells a story. Through meticulous choice of color palettes, tactile materials, and bespoke typography, we captured the brand's premium positioning. Each element was strategically implemented to resonate with the sophisticated coffee aficionado, ensuring that before they taste the coffee, they've already savored the experience.